This case focuses on organizational transformation in an accounting firm in South Africa. The case describes how the impact of both globalization and the transformation that the country had undergone since the advent of democracy in 1994 steered StratAFin Inc. towards a process of building a new identity. The case describes how senior management realized the need for transformation based on the many new challenges that were being faced in the changing environment. Change was experienced at many levels within the organization: from the construction of a new building as a symbol of the change to corporatizing and growing the firm, changing the management structure, investing heavily in technology and human capital development, focusing on continuous improvement and driving major diversity transformation. The case offers insights into the many change drivers that had to be considered in the process, how the organization had to manage any resistance to change and the resultant need for flexibility during the process, and the importance of measurement of the many dimensions within a transformation process. The case concludes with the challenge of how the firm's leadership could ensure that the continuing transformation maintained its momentum.
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