Case ID: 4289
Solution ID: 33873
Words: 948
Price $ 45

Kay Sunderland Making the Grade at Attain Learning Case Solution

Case Solution

Kay Sunderland is an account director at Attain Learning Inc., a business training solutions company. In January 2011, one of Attain's most important clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland with a request: Nunez would like Attain content development director Mike Morgan to stop contacting him directly. Sunderland is surprised that Morgan, an experienced and talented contributor, is potentially jeopardizing the account by ignoring Attain's communications policy of restricting client-facing communication to the account director. Now Sunderland must decide how to handle the situation with both the client and her colleague Morgan.

Excel Calculations

Questions Covered

1- Introduction & Problem Identification
2- Strategic Alternative 1
3- Strategic Alternative 2 
4- Recommended Action Plan