The Chicago Blackhawks Greatest Sports Business Turnaround Ever Case Solution
Case ID - KEL671
The Chicago Blackhawks Greatest Sports Business Turnaround Ever case solution
This case explores the turnaround and corporate renewal of the Chicago Blackhawks professional hockey team which transformed from one of the worst run organizations in all of professional sports in 2007 to one that won the Stanley Cup (the National Hockey League championship trophy) in 2010. W. Rockwell "Rocky" Wirtz was faced with making critical decisions shortly after inheriting the team from his father who was the individual most associated with the organization's decline. The team faced financial trouble and had narrowly avoided missing payroll; the previous customer relations strategy (which included refusing to televise home games or to conduct effective marketing) had resulted in significantly diminished brand value; and management and player personnel were devoid of effective leadership. At its nadir the team was named "The Worst Franchise in Professional Sports" by ESPN in 2004. After assuming control Rocky embarked on an ambitious corporate renewal strategy that included the following components: • Leadership: Install a new management team with clear goals and creative ideas about how to turn around the organization • Culture: Reward players for accomplishing their goals and establish a performance based culture • Financial: Seek new corporate sponsorships and increase ticket prices once the team established a winning recordBrand and Marketing: Send a clear message that the team was intent upon winning the championship and design a customer focused marketing strategy.
Custom Case Solutions
Case solutions that you order here are plagiarism free and prepared by specialized tutors. Our writers are able to accomodate your orders within the provided deadline and you can request revisions for free.
Writing essays and term papers can be difficult. Get professional help for your essays and term paper at affprodable price. Quality and deadlines are always guaranteed with us. This site was built to help students with their coursework by providing them sample solutions. Life just got a little easier with us.