Case ID: 206019
Solution ID: 1377

New Songdo City Case Solution

Case Solution

The government of South Korea has chosen John Hynes and Gale International to construct New Songdo City. This is an entirely new city, about the size of Boston, between the new Incheon airport and the capital of Seoul. The proposed city is the government's attempt to create an Asian financial and business center to rival Shanghai and Tokyo. But how to design, market, build, and finance a whole city is up for grabs. Is this the typical developer hubris or can it really work?


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