Case ID: 399010
Solution ID: 11695

Acer Inc Taiwans Rampaging Dragon Case Solution

Case Solution

Describes the strategic, organizational, and management changes that led Acer from its 1976 start-up to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into losses, and the transformation under founder Stan Shih's radical "fast food" business concept and his "client server" organization model, which are put to the test when a young product manager in Acer America develops a radically new multimedia home PC with global potential. Shih must decide whether to give an inexperienced manager in a loss-generating subsidiary the green light.

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